Podo Business Build your brand by Paula Pelińska-Butyniec is a guidebook aimed at podiatrists seeking to develop and manage their professional practice effectively.
Paula Pelińska-Butyniec, a sociologist and political scientist specialising in political marketing, shares her experience from over a decade of involvement with a leading podiatry brand in Poland.
The book addresses business challenges podiatrists face, offering practical advice beyond clinical skills.
The 200-page guide includes foundational topics such as formal requirements for starting a podiatry business.
It compares different business structures, outlining their advantages and disadvantages to assist practitioners in choosing their business form.
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